Step 1

Make coffee.

Step 2

Write something that resonates / inspires / drives / motivates.

Step 3

Get around to reading the creative brief.

Step 4

Decide the copy still works.

Step 5

Take three calls from desperate AEs.

Step 6

Write three rush jobs.

Step 7

Vent.

Step 8

Send jobs to clients.

Step 9

Look up and see it's only 9:30 am.

Step 10

Meditate for 60 seconds.

Step 11

Repeat.