![](/media/W1siZiIsIjIwMTkvMDIvMTMvOGJoeXk0Nnhvdl9zdGVwXzEuanBnIl1d/step_1.jpg)
Step 1
Make coffee.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNTE2azdnZ2liel9zdGVwXzIuanBnIl1d/step_2.jpg)
Step 2
Write something that resonates / inspires / drives / motivates.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvOHRiaWE2bmZuZl9zdGVwXzMuanBnIl1d/step_3.jpg)
Step 3
Get around to reading the creative brief.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNWF4NjIxMTFqOF9zdGVwXzQuanBnIl1d/step_4.jpg)
Step 4
Decide the copy still works.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvN2xpaGVjazM1bF9zdGVwXzUuanBnIl1d/step_5.jpg)
Step 5
Take three calls from desperate AEs.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvMTNvc2FlZGRiNV9zdGVwXzYuanBnIl1d/step_6.jpg)
Step 6
Write three rush jobs.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNHY4ZnN2bTdvc19zdGVwXzcuanBnIl1d/step_7.jpg)
Step 7
Vent.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNnpweW15aGRza19zdGVwXzguanBnIl1d/step_8.jpg)
Step 8
Send jobs to clients.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNW9xZTF6NnFzaV9zdGVwXzkuanBnIl1d/step_9.jpg)
Step 9
Look up and see it's only 9:30 am.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNmlzOXZ3bXNpcF9zdGVwXzEwLmpwZyJdXQ/step_10.jpg)
Step 10
Meditate for 60 seconds.
![](/media/W1siZiIsIjIwMTkvMDIvMTMvNngzZzk1M2Y4Y19zdGVwXzExLmpwZyJdXQ/step_11.jpg)
Step 11
Repeat.