PA TOURISM

TV-HISTORIC RECORDING-:30

June 2, 2016

SUPER: PA PURSUE YOUR HAPPINESS LOGO   VisitPA.com Paid for with Pennsylvania taxpayer dollars.

MUSIC UP   HARRY HUMPHREY READING UP AND THEN FADE BACK UNDER MUSIC (:21):   We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. VO OVER MUSIC: Then. Now. Forever. Pursue your happiness in Pennsylvania.

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PA TOURISM

Fall Pete Wambach TV Version

September 21, 16

PETER WAMBACH VOICE WITH SCRATCHY, HISTORIC EFFECTS ADDED:

(Good day everyone) it’s a beautiful day in Pennsylvania. (And with good reason!) For what state with such counties and cities, with such hills and valleys with such beauty has more to offer? There’s no place like it anywhere in the world.

VO:

Then, now, forever. Pursue your happiness in Pennsylvania.

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WINTHROP CENTER
Story Video
July 18, 2019

FADE UP ON SUPER:

THINK BEYOND

ON-CAMERA QUOTATION

John Fernandez
MIT Professor

ON-CAMERA QUOTATION

Reetika Vijay
Principal, IA Boston

ON-CAMERA QUOTATION

Blake Middleton
Lead Architect, Handel Architects

ON-CAMERA QUOTATION

Gary Handel
Principal, Handel Architects

RECORDED ANNCR VO OVER MUSIC:

In Boston, one project is connecting past to future like no other and reminding us all how much we have to gain when we think bolder. And think beyond.

Winthrop Center.

SUPER: THE NEIGHBORHOOD

Here in downtown Boston, a new business renaissance is reshaping the city, fueled by the region’s world-class academic powerhouses.  

Close to Boston Common and the Greenway… and in the center of downtown… Winthrop Center is the newest and most prominent among only a handful of downtown projects. With walkable access to the adjacent cultural district and the most vibrant parts of the city, no location in Boston will do more to attract, invigorate and inspire world-class talent. 

And Winthrop’s location at the heart of Boston’s public transit network, just steps from South Station, means employers can draw from the widest possible radius.  

SUPER: THE OFFICES

The offices at Winthrop Center will surpass LEED Platinum certification to achieve Passive House Certification—an even more rigorous international standard. Winthrop will become the largest Passive House office project in the world, boasting a level of construction precision that will set a new standard for efficiency and comfort in a modern office building and result in 65% less energy usage than the Boston average. 

The unique T-shaped floor plate will create a completely new user experience that emphasizes natural light and fresh air. 95% of all work space will be within 35 feet of a window. Generous 12-foot ceiling height and unobstructed sight lines mean employees will have the unlimited capacity think big…and think beyond. 

SUPER: WORK/PLAY

For the exclusive use of office workers and their guests, Winthrop Center’s 35,000 sq. ft. common area will become a central part of their daily lives. This sprawling space will include a world-class Fitness Center and other top-tier amenities to keep employees connected, fit and well. 
Winthrop Center will be Well Gold and Wired Platinum certified, setting the highest standard for enterprise connectivity, employee wellness and air quality. Thanks to a 30% increase in fresh air, Winthrop employees will enjoy more energy, productivity and mental clarity, as recent studies show fresh air delivers superior cognitive performance.

And, in partnership with MIT professors at the Urban Metabolism Group, Winthrop Center will be powered by connexIQ, a first-of-its-kind platform allowing users to engage with the building on a deep and personal level. connexIQ will measure their impact on the environment and transform how they live… work…stay well and stay connected in a 21st century environment. 

SUPER: THE CONNECTOR
And to ensure this is a place for all of Boston, a multi-floor public gathering space and thruway, the first-floor Connector, will be the living heart of the building, designed to resonate on a lasting emotional level with everyone who interacts with it. In ways large and small, this next-generation space will educate, entertain and inspire, seven days a week, by spotlighting the very best minds, music, culture and technology Boston has to offer.  
(PAUSE)

Connecting workers to their environment.

People to each other.

A city to its future.

A new moment to discover how what we build can define how we all work.
Think of the possibilities.

Think beyond.

SUPER: THINK BEYOND

SUPER: WINTHROP CENTER

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MUSIC UP AND UNDER:

 

SUPER:

The Journey to Beyond

VO:

When we set out to build something, we make sure it stands for something. That it’s a catalyst for ongoing transformation and a model of sustainability for the future.

And if you’re building that project right in the heart of one of the world’s great innovation cities? (PAUSE)

You certainly don’t take the obvious route. You thinkbeyond. You embrace the unknown and go where nobody else ever has, in search of new ways to hold yourself responsible to your city, its citizens and our planet.

BRAD ON CAMERA:

SUPER:

BRAD MAHONEY

Development Project Manager, Winthrop Center

OR

Director of Sustainable Development, Winthrop Center

OR

Sustainable Development Lead, Winthrop Center

With Winthrop Center, once we committed to thinking beyond, we had a challenge on our hands. We had to create our own roadmap…and dream big.

Doing the right thing meant going all in. Even if it had never been done before. Especially if it had never been done before.

VO:

The answer became clear: Passive House.

SUPER:

The quest begins, to build the largest Passive House project in the world.

VO:

In Winthrop Center’s quest to create something against which all future office buildings would be measured, we went right to the birthplace of the Passive House movement: the science and technology capital of Germany.

The culmination of this journey was to dig in with the Passive House team in Darmstadt. After all, this was their baby…their passion. They’d have to completely reimagine Passive House standards for an office building of this size and scale. Would they embrace the idea?

JESSICA ON CAMERA:

JESSICA GROVE-SMITH

Research Team/Physicist, Passive House International

Germany

ZENO ON CAMERA:

ZENO BASTIAN

Head of Building Certification, Passive House International

Germany

CORINNA ON CAMERA:

CORINNA GEIGER

Certifier, Passive House International

Germany

VO:

Passive House certification specifies a process that is simple but elegant: build a high-performance envelope to create an airtight seal so the energy footprint from the mechanical systems are immediately—and dramatically—reduced by the façade. The best part is,you achieve the healthiest, most comfortable interior office climate, year-round.

But with Boston’s unpredictable weather, it’s a challenge to achieve year-round thermal comfort using predominantly passive heat sources. And this will be three-quarters-of-a-millionsquare feetof office space.

SUPER:

Nobody has ever built a Passive House office building this big.

VO:

So now, there was one more thing to consider back in Boston: the cost.

KATHY MCNEIL ON CAMERA:

KATHY MACNEIL

Construction Manager, MP Boston

VO:

In the end, Winthrop Center’s journey of discovery became a pilot study that would transform the very definition of sustainable building for today…and beyond.

BRAD ON CAMERA:

Passive House changes everything. As a building, Winthrop Center is about to do the same. Not just in Boston, but around the world.

LOGO: WINTHROP CENTER

Think Beyond.

URL

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MILLENNIUM TOWER BOSTON
Christopher Peacock Video-REV
January 6, 2017

CHRISTOPHER VO:

How does an object go from being useful to being a work of art? 

(MEANINGFUL PAUSE)

Often, when an object is useful, it isn’t very artful. Or if it’s artful, you can look at it…admire it…covet it. But you don’t want to use it, for fear of breaking its beauty.

CHRISTOPHER ON CAMERA:

SUPER: CHRISTOPHER PEACOCK, CABINET MAKER

I believe art wants to be useful. That it’s even more special when it can be loved as art…and also as a useful tool. The only way I want to make art is to make sure it serves both a basic utilitarian need…and also a basic human desire for order, balance and beauty. I strive to serve both needs, at the highest level.

CHRISTOPHER VO:

This passion to create is something I’ve always felt in my bones.  The heft of a cut of wood. The hum of a workshop. The smell of sawdust. These things have always reverberated inside me. I was raised in London by a family of builders, surrounded by the conversations of working craftsmen. I learned there’s nothing more noble than to be a builder of beautiful things.

(PAUSE)

For me, the process begins by understanding what the client thinks they want…and then going beyond what they ever dreamed possible.  Finding artistry in the grain. In the texture. In the inherent strength and fortitude of the very best raw materials in the world.  

I also know that there are special places on earth where art wants to be born. I believe I’ve found one of those places. You’d have a hard time locating this place on a map. But here in the woods of rural America, with craftsmen who share my love of building art, we live out a simple motto:

Think beyond.

Don’t cut corners.

Use the best materials.

Reject it if it’s not perfect.

CHRISTOPHER ON CAMERA:

These words aren’t carved into any of the cabinets we make, but they may as well be. My love for music, going back to my days as a musician, gives my work a sense of rhythm--and all of us here understand that, intuitively.  In the end, I hope you can sense true order and harmony in the finished pieces. 

CHRISTOPHER VO:

We aspire to make each piece like no other. Not only as a testament to our craft, but to the vision of the person who will ultimately own it.

Little by little, with every passing day, the piece becomes more functional to its owner and the artistry becomes more undeniable. It’s there in the details. In the touch. In the way it feels like a symphony of both art and utility, in perfect balance.

CHRISTOPHER ON CAMERA:

I love that moment. Maybe it takes a day. Maybe a week. But there’s always--always-- a moment when a client suddenly goes from seeing my work as simply a beautiful amenity to seeing that, my god, it’s a true work of art. That moment…that’s why I build what I build. (SMILE)

FADE TO BLACK

SUPER: CHRISTOPHER PEACOCK FOR MILLENNIUM TOWER BOSTON

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PJ DICK

Anniversary Video

April 23, 2019

CONCEPT: IN THE COMPANY OF FAMILY (2:16)

SUPER FADES UP: IN THE COMPANY OF FAMILY

CLIFF VO OVER MUSIC:

What makes a family? Do you have to be born into it?

Or can it also be something you build for yourself…the scaffolding of your life, constructed from the best people you can find, to surround you…keep you strong…and lift you up?

At PJ Dick, Trumbull and Lindy Paving, we know, without a doubt, that it’s both.

Long before we became a company, we were a family. When PJ Dick was formed, and in the decades that followed, family ties would transform the direction of the company in ways large and small.

New companies joined the family.

New hires became like family.

Even our customers noticed that before long, they felt like family.

Today, with over 3,000 employees, we’ve proven just how big and welcoming this family can be.

And proud, too. Because PJ Dick Trumbull Lindy Paving is now one of the largest construction companies in the Mid-Atlantic.

We’ve left a legacy of projects that have transformed our region in untold ways.

We are poised to play a leading role in the future of this area and the people who live here for generations to come.

And we have never wavered in our commitment to our beliefs. Our family values.

Like partnership.

We know that building structures that last begins with building personal relationships—person- to-person—and in total collaboration.

We believe in safety.

For decades, down to a person, we’ve lived by an ironclad commitment to integrate safety into everything we do, for the sake of those who work alongside us--and the families they go home to at the end of the day.

We are also committed to sustainability.

Almost every new project includes some facet of sustainable construction. We work to deliver the highest level of innovation and expertise…to build something better for the people who will ultimately use it and for the planet we all share.

Most important of all, we are bonded by integrity and honesty. Long-term customer relationships based on mutual trust are the foundation on which our companies were built, and we will never work any other way.

PJ Dick.

Trumbull.

Lindy Paving.

Whether you work for us…or with us.

In the office or in the field.

Whether you’ve been here thirty years or thirty days, you’re family.

And of all the amazing things we’ve built, this group of world-class talent and first-rate human beings …our family… is our proudest achievement.

LOGO

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HIGHMARK

Lifestyle App Video Scripts-“Moments”-REV

December 11, 2018

BASE SCRIPT (:60)

VO OVER HAPPY, UPLIFTING MUSIC (:60):

Got a moment?

Take this one, right now, to discover how the new Highmark Plan app helps make managing your health care costs and coverage a whole lot more...

(SUPERS)

EASY (REVISED VISUAL TO REFLECT APP NOTIFICATION)

TIMELY (ROUND PIE TURNS INTO ROUND WALL CLOCK)

HANDY (CLOCK HANDS TURN INTO A WOMAN’S HANDS, WHICH THEN OPEN AND A MOBILE PHONE FALLS INTO THEM, WITH AN ALERT FROM THE APP POPPING ON SCREEN)

CUT TO IMAGE OF MOM OUT AND ABOUT, LOOKING DOWN AT HER PHONE AND SEEING THE ALERT

Like here: the moment your phone pings you about the preventive exam you forgot about.

(Whew!)

CUT TO HER IN KITCHEN ON PHONE WITH VISUALIZATION OF ALL HER PAST APPOINTMENTS, THEY FLY INTO THE SCREEN AND RESOLVE IN ONE SIMPLE PROGRESS BAR SHOWING THE FAMILY’S REAL TIME DEDUCTIBLE

Here: the moment you’re glad you have a grip on your deductible as you plan your family’s healthcare spending.

CUT TO HER STANDING ON THE BUS STUCK IN TRAFFIC (SFX: HONKING CARS), PULLS OUT HER PHONE AND SEES THE CLAIM STATUS CHECK MARK ON THE SCREEN SHOWING GREEN FOR “APPROVED”

Here: the moment you realize the status of your health care service requests aren’t in a black hole—they’re in your back pocket!

AS A LITTLE TOUCH, A GREEN “GO” TRAFFIC LIGHT QUICKLY FLASHES ON HER PHONE FROM THE STREET OUTSIDE AND HER BUS MOVES FORWARD; SHE SMILES

CUT TO HER AT THE KITCHEN TABLE USING THE APP TO SEND A DIGITAL COPY OF THE ID CARD

And here: the moment a far-away loved one calls to say he has strep throat—but not his insurance card.

(He’ll be fine, Mom.)

BACK TO BIG WORDS:

INFORMATION.

UPDATES.

ANSWERS.

The moment you need them.

MESSAGE BUBBLE POPS UP: Get the Highmark Plan. Free from the App Store.

(It only takes a moment.)

EXTENDED SCRIPT (:90)

VO OVER HAPPY, UPLIFTING MUSIC (:60):

Got a moment?

Take this one, right now, to discover how the new Highmark Plan app helps make managing your health care costs and coverage a whole lot more...

(SUPERS)

EASY (REVISED VISUAL TO REFLECT APP NOTIFICATION)

TIMELY (ROUND PIE TURNS INTO ROUND WALL CLOCK)

HANDY (CLOCK HANDS TURN INTO A WOMAN’S HANDS, WHICH THEN OPEN AND A MOBILE PHONE FALLS INTO THEM, WITH AN ALERT FROM THE APP POPPING ON SCREEN)

CUT TO IMAGE OF MOM OUT AND ABOUT, LOOKING DOWN AT HER PHONE AND SEEING THE ALERT

Like here: the moment your phone pings you about the preventive exam you forgot about.

(Whew!)

CUT TO HER IN KITCHEN ON PHONE WITH VISUALIZATION OF ALL HER PAST APPOINTMENTS, THEY FLY INTO THE SCREEN AND RESOLVE IN ONE SIMPLE PROGRESS BAR SHOWING THE FAMILY’S REAL TIME DEDUCTIBLE

Here: the moment you’re glad you have a grip on your deductible as you plan your family’s healthcare spending.

CUT TO HER STANDING ON THE BUS STUCK IN TRAFFIC (SFX: HONKING CARS), PULLS OUT HER PHONE AND SEES THE CLAIM STATUS CHECK MARK ON THE SCREEN SHOWING GREEN FOR “APPROVED”

Here: the moment you realize the status of your health care service requests aren’t in a black hole—they’re in your back pocket!

AS A LITTLE TOUCH, A GREEN “GO” TRAFFIC LIGHT QUICKLY FLASHES ON HER PHONE FROM THE STREET OUTSIDE AND HER BUS MOVES FORWARD; SHE SMILES

CUT TO MOM ON THE BLEACHERS AT A PLAYGROUND WITH HER LITTLE LEAGUER, WHO LIMPS UP TO HER; ON SCREEN, POINTERS SHOW URGENT CARE DOC LOCATIONS ON A MAP

And here: the moment you find great care that’s covered, just down the block, thanks to our handy-dandy doc finder—and if you need him, your very own chatbot, Mark.

MARK THE CHATBOT POPS UP AND SAYS “HI”

CUT TO MOM AT THE KITCHEN TABLE USING THE APP TO SEND A DIGITAL COPY OF THE ID CARD

Oh yeah, here too: the moment a far-away loved one calls to say he has strep throat—but not his insurance card.

(He’ll be fine, Mom.)

BACK TO BIG WORDS:

INFORMATION.

UPDATES.

ANSWERS.

In the moment, in your hand.

MESSAGE BUBBLE POPS UP: Get the Highmark Plan. Free from the App Store.

(It only takes a moment.)

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RMU
GET READY
AUGUST 14, 2018

SUPERS OVER DRUMLINE:

ARE YOU READY?

FOR HARD WORK

HIGH EXPECTATIONS

HIGH FIVES

TO MOVE UP 
STEP UP
WORK IT
CRUSH IT

FOR “YOU’VE GOT THIS.”

“I DID IT.”

 “YOU’RE HIRED.”

YOU’VE GOT IT IN YOU. 
WE’LL BRING IT OUT OF YOU. 

RMU. GET READY.

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PENN MEDICINE
MSK TV Scripts-Anthem & Testimonial-:30
January 21, 2015

ANTHEM:  

OPEN ON MARILYN AND HER BALLROOM PARTNER DANCING       SUPER: MARILYN BALLROOM DANCER DOUBLE HIP REPLACEMENT     1-800-789-PENN (7366) LOGO: PENN MEDICINE

MARILYN VO (:30) The human body is an amazing structure of joints, muscles and bones, working in perfect harmony.      I chose Penn because their Musculoskeletal Center works the same way.  They did not just see my arthritic hips, they saw me from a unique, whole-body perspective. They worked as a cohesive team to get me back  not just to dancing in competition…but winning them.   And my life—a life on the dance floor--is worth Penn Medicine.

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:30 VO ANNCR:

When you help children make the right decisions, you put amazing possibilities in their hands.  So please buy a brick to support the afterschool programs of Overtown Youth Center. And help us build up the kids who will rebuild our community.

 

:60 VO ANNCR:

The chance to study without distraction. Play without fear. And learn respect and responsibility. When you help children make the right decisions, you put amazing possibilities in their hands. So please buy a brick to support the afterschool programs of Overtown Youth Center. And help us build up the kids who will rebuild our community.

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FADE UP ON KID VO/MAYBE SEVERAL, OVERLAPPING IN VARIOUS SETTINGS ON CAMPUS:

#1:

When I came through these doors, it’s because I was in trouble.

On probation.

In front of a judge.

#2:

And even though I am required to come here, it’s the first time I feel safe. Understood. Smart. Appreciated.

#3:

They gave me something to believe in—to be proud of. Me.

VO ANNCR:

The Summit Academy. If you have the heart to join us, visit us online at theacademysystem.com. Where pride still matters.

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WOMAN VO:

It’s the unpredictability of it. You never know what’ll show up, which is what I love about taking pictures.  You can play with textures…and find little moments of clarity.

ANNCR VO:

At Sarasota Memorial, we too believe in the power of images and at the mysteries they reveal.

 Our imaging program is one of the top 10 in the country for digital innovation. We have new and better ways of scanning the body, the area’s only digital mammography and the convenience of neighborhood outpatient imaging. We get a more accurate image faster, so you can be treated faster, and get back to what you love…faster.

WOMAN VO:

I live through images. Without them, I can’t imagine where I’d be.

ANNCR:

Advanced imaging at Sarasota Memorial. Just one more reason why it’s a decision as important as life itself.

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VO ANNCR (FULL :30 OR :22/:08):

Your existence--suddenly oh so new and improved through the magic of outrageously snazzy coffee tables, chairs and settees from Perlora!

(INSERT DONUT HERE, EXCEPT FOR FULL :30)

Better living through furniture.

Perlora.

VO ANNCR SALE DONUT #1A (:08)

It’s the Dwell Swell Sale, with sofas, sectionals, and dining rooms at delightfully low sale prices. See it. Love it. Buy it.

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