Highmark Blue Cross/Blue Shield

HIGHMARK

Lifestyle App Video Scripts-“Moments”-REV

December 11, 2018

BASE SCRIPT (:60)

VO OVER HAPPY, UPLIFTING MUSIC (:60):

Got a moment?

Take this one, right now, to discover how the new Highmark Plan app helps make managing your health care costs and coverage a whole lot more...

(SUPERS)

EASY (REVISED VISUAL TO REFLECT APP NOTIFICATION)

TIMELY (ROUND PIE TURNS INTO ROUND WALL CLOCK)

HANDY (CLOCK HANDS TURN INTO A WOMAN’S HANDS, WHICH THEN OPEN AND A MOBILE PHONE FALLS INTO THEM, WITH AN ALERT FROM THE APP POPPING ON SCREEN)

CUT TO IMAGE OF MOM OUT AND ABOUT, LOOKING DOWN AT HER PHONE AND SEEING THE ALERT

Like here: the moment your phone pings you about the preventive exam you forgot about.

(Whew!)

CUT TO HER IN KITCHEN ON PHONE WITH VISUALIZATION OF ALL HER PAST APPOINTMENTS, THEY FLY INTO THE SCREEN AND RESOLVE IN ONE SIMPLE PROGRESS BAR SHOWING THE FAMILY’S REAL TIME DEDUCTIBLE

Here: the moment you’re glad you have a grip on your deductible as you plan your family’s healthcare spending.

CUT TO HER STANDING ON THE BUS STUCK IN TRAFFIC (SFX: HONKING CARS), PULLS OUT HER PHONE AND SEES THE CLAIM STATUS CHECK MARK ON THE SCREEN SHOWING GREEN FOR “APPROVED”

Here: the moment you realize the status of your health care service requests aren’t in a black hole—they’re in your back pocket!

AS A LITTLE TOUCH, A GREEN “GO” TRAFFIC LIGHT QUICKLY FLASHES ON HER PHONE FROM THE STREET OUTSIDE AND HER BUS MOVES FORWARD; SHE SMILES

CUT TO HER AT THE KITCHEN TABLE USING THE APP TO SEND A DIGITAL COPY OF THE ID CARD

And here: the moment a far-away loved one calls to say he has strep throat—but not his insurance card.

(He’ll be fine, Mom.)

BACK TO BIG WORDS:

INFORMATION.

UPDATES.

ANSWERS.

The moment you need them.

MESSAGE BUBBLE POPS UP: Get the Highmark Plan. Free from the App Store.

(It only takes a moment.)

EXTENDED SCRIPT (:90)

VO OVER HAPPY, UPLIFTING MUSIC (:60):

Got a moment?

Take this one, right now, to discover how the new Highmark Plan app helps make managing your health care costs and coverage a whole lot more...

(SUPERS)

EASY (REVISED VISUAL TO REFLECT APP NOTIFICATION)

TIMELY (ROUND PIE TURNS INTO ROUND WALL CLOCK)

HANDY (CLOCK HANDS TURN INTO A WOMAN’S HANDS, WHICH THEN OPEN AND A MOBILE PHONE FALLS INTO THEM, WITH AN ALERT FROM THE APP POPPING ON SCREEN)

CUT TO IMAGE OF MOM OUT AND ABOUT, LOOKING DOWN AT HER PHONE AND SEEING THE ALERT

Like here: the moment your phone pings you about the preventive exam you forgot about.

(Whew!)

CUT TO HER IN KITCHEN ON PHONE WITH VISUALIZATION OF ALL HER PAST APPOINTMENTS, THEY FLY INTO THE SCREEN AND RESOLVE IN ONE SIMPLE PROGRESS BAR SHOWING THE FAMILY’S REAL TIME DEDUCTIBLE

Here: the moment you’re glad you have a grip on your deductible as you plan your family’s healthcare spending.

CUT TO HER STANDING ON THE BUS STUCK IN TRAFFIC (SFX: HONKING CARS), PULLS OUT HER PHONE AND SEES THE CLAIM STATUS CHECK MARK ON THE SCREEN SHOWING GREEN FOR “APPROVED”

Here: the moment you realize the status of your health care service requests aren’t in a black hole—they’re in your back pocket!

AS A LITTLE TOUCH, A GREEN “GO” TRAFFIC LIGHT QUICKLY FLASHES ON HER PHONE FROM THE STREET OUTSIDE AND HER BUS MOVES FORWARD; SHE SMILES

CUT TO MOM ON THE BLEACHERS AT A PLAYGROUND WITH HER LITTLE LEAGUER, WHO LIMPS UP TO HER; ON SCREEN, POINTERS SHOW URGENT CARE DOC LOCATIONS ON A MAP

And here: the moment you find great care that’s covered, just down the block, thanks to our handy-dandy doc finder—and if you need him, your very own chatbot, Mark.

MARK THE CHATBOT POPS UP AND SAYS “HI”

CUT TO MOM AT THE KITCHEN TABLE USING THE APP TO SEND A DIGITAL COPY OF THE ID CARD

Oh yeah, here too: the moment a far-away loved one calls to say he has strep throat—but not his insurance card.

(He’ll be fine, Mom.)

BACK TO BIG WORDS:

INFORMATION.

UPDATES.

ANSWERS.

In the moment, in your hand.

MESSAGE BUBBLE POPS UP: Get the Highmark Plan. Free from the App Store.

(It only takes a moment.)

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